Archive for January, 2020

The Most Effective Internet Marketing: High Lead Volume Vs High Quality Leads

Increasing Internet Leads Vs Increasing Higher Quality Leads

Do more leads = more business?

Is it quantity or quality that is most important to your lead generation efforts? Would you rather have 100 leads with only 5 that are qualified or have 10 leads where 8 are qualified?

In a recent case, a merchant processing company audited her Search Engine Optimization (SEO) companies work to determine why she had “all of these bogus leads, while her competitor/friend was closing 30 percent of their internet leads.”

It was determined that 97% of her website leads generated through her search engine optimization company had never even made initial contact with her reps. A lot of time was being wasted calling numbers that never answered. They spent roughly 3 hours a day sifting through, importing into their database, and making outbound calls to find out that 97% of there leads were worthless.

Based on some preliminary estimates, the CPA determined the company was losing $5,000 a week in lost productivity and staffing the company at a level to support calling the leads.

Higher Quality leads = Higher ROI

If you are trying to increase your internet lead generation efforts, the focus should be on high quality even if it sacrifices volume because you will have a greater Return on Investment. To generate higher quality leads, you must change your method of internet marketing. You do not want SEO until you have first built a website that has proven to convert your website traffic into sales.

It sounds simple but most websites do not do any type of conversion testing. Must websites have bounce rates higher than 90%. This means that 9 out of 10 visitors leave the site before clicking to another page to find out more information.

In layman’s terms, 9 out of 10 visitors don’t like your home page.

To test for conversions, you need to either begin the process yourself using A/B testing or Multivariate testing. In general, you will create a homepage and then label that the control page. Then you will duplicate that page but change only 1 variable.

Control page Example: Instead of saying “Welcome to the website”

Test page Example: “Internet Marketing with Guaranteed Results”

This was an actual test that was on the home page. The test page had a 150% better conversion rate than the control page. When further tests were conducted, the page went from 10 leads generated for the month of March to 50 leads generated for the month of April.

Through the process of Conversion Optimization, you can determine exactly which pages on your website generate leads and which pages cause people to leave your site.

So if you are feeling like your SEO is not working or have other concerns about your SEO company, you should look into an SEO Audit of your website. SEO Audits reveal if you are generating high quality traffic or if you are producing the junk traffic.

Source by Marcus T Bradley

The Importance Of Social Media In Affiliate Marketing

Unless you’re made of money there’s only so much you can do with PPC advertising alone. Eventually then affiliate marketing comes down to being able to promote your website and your brand and to reach a wider audience. This means leveraging the mailing list, blog and social media accounts that you have set up and using them to attract more new visitors and to build trust and authority. What you need to recognize here is that you are the ‘middle man’ in any business the ‘middle man’ is effectively unnecessary. The buyer doesn’t really need you and the seller doesn’t really need you, so you need to make yourself indispensable to each. In this case, that means helping the product creator to sell a far greater number of products than they otherwise could. And for the buyer, it means providing great quality content and information and helping to find the best deals and products out there. Every business is ultimately predicated around providing value of one kind of another. This is how the internet marketer provides their value. At the same time, it’s also how you succeed as an internet marketer and how you build momentum and a following.

In this chapter, we will see this link very clearly while looking at the three main types of marketing available to you to promote your brand.

How to Succeed on Social Media

One of your number one tools as an affiliate marketer is social media. This gives you a direct line of communication while at the same time letting you leverage the power of real world social networks. Compared with e-mail marketing, social media has the drawback of meaning you have to go through a third party – that being Facebook, Twitter or Google. But while this can be a problem, the positive side is that people can share your content with their friends and this gives it the potential to go viral. At the same time, social media is generally more multi media and makes it easier for you to share different types of content. But unfortunately, 90% of businesses and marketers go about their social media marketing in entirely the wrong way. The problem here is that they will spend their time posting to social media but all they’ll post about is how good their business is and it will sound very much like ‘corporate speak’. If this is the type of status you are publishing to your Twitter or Facebook account, then unfortunately you are entirely missing the fundamental objective of social media marketing. This type of content would be fine of course, if you already had an audience and your objective was simply to market to them. What’s actually happening here though, is that you’re posting content to nobody and you’re not giving anyone who might stumble upon it any reason that they should consider signing up. The question to always ask yourself when creating content for the web is: would you follow it? If you saw a social media account like this, then would you subscribe? If the answer is no, then you really need to reconsider how you might be providing your value.

How to Do Social Media Right

The key is all in the way that you look at your social media and the way you consider it within the broader context of your marketing. Specifically, it’s important that you start to think of your social media profiles not only as an opportunity to promote yourself but actually as a product in its own right. What does that mean? It means that the social media accounts should provide value to the point where people want to sign up to them and would be disappointed if they were gone. Of course you need to do this while also remaining on-point with your marketing and that means you need to focus on whatever niche or industry you’ve chosen. If that’s fitness, then it’s no good for your Facebook account to be all about business. But it’s also no good for your account to be all about how good the product you’re selling is. Instead, you should aim to fill it with inspiring images of people working out and getting into great shape, with interesting industry news about genuinely fascinating new products and with helpful tips and advice. If you’re selling life insurance, then you may find that it’s a little harder to see how you can maintain an interesting and entertaining social media account. In that case though, you simply need to think a little more out of the box. In particular, this could mean that you share pictures of families enjoying life together, or tips for family activities. Maybe you could run a social media account about ‘tips for the modern parent’, or maybe you could give it a humorous angle ‘dispatches from the frontline of parenthood’. Either way, you’ve now created almost a new brand, a new mission statement and a new form of value for that social media account itself and you’ve given people good reason to follow you.

This is how you then build your following and you would find that if you consistently put out good quality in this vein, it would eventually give you a huge audience to market to. Notice here that what’s really important is the value that you are providing.

Source by Thomas Howland

Anatomy Of An Internet Marketing System

Please let me tell you about the Internet marketing

systems I use and find helpful. This information may be

of some benefit to you, especially if your goal is to

monetize your site or earn an income from your online


My name is Titus Hoskins and I own and operate a very

modest marketing website called

I have been designing web pages and sites since 1998.

I have an Art/Education background but in the last

couple of years I have been studying online marketing

systems and using them.

Yes, studying them, since I have an art background I like

to examine beneath the surface of things or structures in

order to get a clearer picture. I like to see the whole

picture. The big picture. But the underlying elements behind

these complex systems interests me the most. What’s beneath

the surface excites me, the structure holding everything

in place. How they are designed, the methods and tools

used to make these marketing systems work.

Keep in mind, I still feel a bit funny calling myself an

Internet marketer. Last week my marketing efforts make me

around a thousand dollars; don’t know if that qualifies me

as an Internet marketer or not. Probably not. Most of the

people I associate and have contact with, usually make that

in a day — the real smart ones make that in an hour.

A thousand dollars in one hour?

How is that possible? Well, the marketing experts who

earn the big d’s — usually have complex automated marketing

systems set up and operating on the Internet. These systems

start with their own products but quickly expands and builds

with large opt-in lists or ezines, 1000’s of affiliates,

large JV networks, multi-sites, viral marketing, membership

forums, brandable ebooks, online marketing tools/resources

and the list goes on…

No doubt you may have stumbled across some of these

marketing systems on the Internet… one of the first

I really encountered was Internet Marketing Center run by

the late Corey Rudl who died tragically in a car crash at

the young age of 34. I made my first affiliate check

through Corey’s system and it changed the way I looked

at the Internet forever. And the check was only $5!

What made me earn that $5 was not only my own efforts but

more importantly the whole marketing system behind IMC.

It took an ordinary webmaster and showed him how to market

on the web. It showed me the way. More importantly, it

also taught me Internet marketing is a skill anyone

can learn.

These marketing systems can be good places for the

beginning marketer to learn those skills. There are many

marketing systems quietly working the Internet. Some of

best (in my opinion) are Ken Evoy’s whole Site Sell system,

Marlon Sanders Higher Response Marketing, John Reese’s

Traffic Secrets, Bryan Winter’s PushButton Publishing, Jeff

Mulligan’s CBmalls, Nitro Marketing…

These Internet marketing systems are all different, yet

they all have common elements or features that make them

very effective and very powerful marketing systems. A close

examination of the different components or parts might

give you a better understanding of what makes these

Internet marketing systems work.

Here’s a list of different parts of an effective Internet

Marketing system:

* Founder or Helm: All these marketing systems have a strong

leader or founder at the helm. A very vocal and forceful

communicator or spokesperson is needed as a focal point.

And like any company, its only as good as the person leading

it. Because the Internet is still a very ‘scary’ place for

the average user; a friendly outgoing spokesperson is

needed to break those barriers (real or imaginary) down.

* Unique Product or Products: Most of the effective

marketing systems have their own products to market.

These can be digital info products, web building/hosting

packages, or even self-contained marketing systems. Or all

of the above. Some popular products that come to mind would

include Ken Evoy’s whole Site Sell and SiteBuildIt line,

or Jeff Mulligan’s CBmalls promoting the well known digital

download affiliate site ClickBank.

* Databases or Lists: All these systems collect and keep

large databases or opt-in permission contact lists of

customers and potential customers. The real net value of

any marketing system is in the quantity and more importantly

the quality of its lists. All deliver a weekly or daily ezine

or ezines to these lists. Consider these Databases as the

engines that empowers any Internet marketing system.

* JV Networks: Most have large Joint Venture Networks or

contacts that will kick-start any new product. Momentum and

sales are created with these JV partners. An ideal JV partner

is a well respected online marketer with very responsive and

very large opt-in lists. If Databases are like engines, JV

networks will fill those engines with the fuel they need.

* Affiliates: The best marketing systems use 1000’s of

affiliates to promote and market their products. This is

usually done in-house with their own affiliate program or

onsite software set up. Some use third party affiliate

programs like ClickBank, 1ShoppingCart, Commission Junction,

LinkShare, or Shareasale. Your ignition.

* AutoResponders: One of the most effective marketing tool

these systems use, autoresponders are essential for delivering

the sales. A series of follow-up e-mails will increase those

sales dramatically, studies have shown that it takes 6 or

7 follow-ups before someone purchases your product. Consider

the autoresponder like a fuel injection system.

* Tracking and Marketing Resources: All have extensive

tracking and marketing resources, usually located online

within a membership site. An easy to use and accessible

tracking system for affiliates is needed. So too are

marketing resources such as banners, links, coupons,

graphics, seo tactics, landing pages, lead capture pages,

brandable reports, articles and ebooks. Obviously, your toolkit.

* Viral Marketing: All great Internet marketing systems

use viral marketing techniques. This can be as simple a

brandable reports, articles, software or eBooks. Affiliates

can embed their own IDs and pass these viral products along

to their friends and visitors, these useful viral products

then get passed around all over the web. Creating links,

contacts, buzz and funneling prospects back to your

marketing system. Consider it your Turbo Charger.

* Online Forums: Many of the better Internet Marketing

systems will have an online forum where members can network

and interact. Offering workshops and tutorials. This is a

vital community building tool that must not be overlooked

or underestimated. It will greatly enhance the effectiveness

of any marketing system, building a foundation and launch pad

for any new products. Your gas station.

* Cross Promotion: These marketing systems can become very

complex: promoting programs within programs, cross networking

whole systems within systems, joint ventures within joint

ventures… Marketing seminars, conventions and workshops

are other lucrative features these systems use to market

their products and to network with other marketers. Hybrid fuel.

* Corporate Blogs: Most have company blogs or a network of

members’ blogs. Realizing the importance of these relatively

new mediums for getting the word out. RSS feeds are also used

to syndicate your sales message and content. That would be

your satellite radio.

* Affiliate Incentives: The better marketing systems have

affiliate incentives and contests to motivate the sales force.

From cruises to Ferraries…

* They Pay Their Affiliates On Time: Might seem trivial, except

for the affiliate. The best Internet marketing systems pay

their affiliate regularly and on time. They are trusted and

respected by affiliates and online marketers. This trust have

been built up over many years of good solid business

relationships. The best marketing systems are the ones that

can harvest and develop those relationships with thousands

or even millions of affiliates. Your accelerator.

* Automation: The one key element that makes all of the above

possible. These Internet marketing systems are automated to

the highest degree possible. Without automation these large

marketing networks could not function. Therefore, almost all

the day to day running of a marketing system is automated and

can run smoothly without much work or maintenance. The grease

that makes everything run.

* Internet: These marketing systems have taken full advantage

of the world wide web and used it to their benefit. It permits

global marketing with affiliates in every country around the

world. A large multinational marketing force that is made

possible only with the creation of the Internet. Consider it

the clue that connects the whole system.

The computer and the Internet make these whole automated

marketing systems possible. Closely studied and dissected,

these systems are complex, intricate creatures solidly

embedded into the Internet and the lives of millions around

the globe. Enabling lifestyles that offer mobility, freedom

and enrichment never before seen this side of a PowerBall


When you picture these complex marketing systems, don’t think

of computers, databases, autoresponders, wires…

Rather, picture a sun drenched tropical beach with a light

breeze and a clear blue sky. Picture a person sitting to one

side, checking daily sales stats on a cool sleek shinny laptop…

don’t forget to zoom in real close and you will notice a slight

smug smile. But don’t stop there, if you stare really hard and

think about what you have just read, you will have a clear view

of an Internet marketing system.

Source by Titus Hoskins

Affiliate Marketing and the Benefits of Affiliate Networks is one of the first online marketers that started using affiliate marketing methods and advanced them into what it is today. Many other people and organizations have also started to use affiliate marketing as a way to market their products too.

Unlike some of its competitors, Amazon does not pay much money to its affiliates. Yet it still retains a big market share of the worldwide online transaction. Amazon has such a very big impact in the online marketing that no established online marketer can say that they have never been associated with Amazon. So far it holds the largest market share in online marketing affiliate programs.

To earn money as a website owner you must first register with Amazon or any other affiliate programs. You will then put the products, banners and links on the website. When a person purchases any item through your link you will be paid a small commission for facilitating the sale.

Depending on the affiliate program the online marketer will only pay money if a certain objective has been met. Amazon will only pay the affiliate if a sale is made through your link. Other affiliate programs may involve having a certain number of clicks through you link. In the latter business model, purchase is not taken into consideration. Therefore as long as there a click, you would be paid a fee even if there is no purchase of product.

Payment schemes for actual products may also vary with some affiliate marketers paying as much as 15%. On the other hand some major players may even pay as low as 1% depending on the item purchased. Credit card companies will also offer varying rates to all its customers.

It is possible to be paid even more by promoting digital products such as ebook, audio and video downloads. It is not surprising to see commission ranging from 50% to 70% for the sale of such products.

In affiliate marketing it is always wise to consider bringing a group of members commonly know as an affiliate marketer. Instead of always depending on websites one can develop his own affiliate program though this requires a lot of devotion, hard work and patience. If this is executed well, your results will shoot through the roof.

Many individually owned affiliate programs that are developed by individual companies shrank just after the launch of affiliate networks. These affiliate networks acts as an aggregator of many individual programs. As such all you need to do is to sign up as an affiliate marketer on these affiliate networks to have access to multiple affiliate programs. The two best known affiliate networks are Commission Junction and Link share.

Affiliate marketing is just basically connecting the buyers and sellers. If there is a sale, the affiliate marketer would be rewarded with a certain fee or commission by the sellers.

Affiliate marketing is known for its low risks; in that it can be used as a research tool to gauge the market response to the product. In addition the company will only pay based on sale rather just effort.

In order to be successful as an affiliate marketer, you have to develop a positive attitude and also have a knowhow. This knowhow involves knowing how to promote the products, through having the correct keywords and having the correct traffic to your website.

Source by Calvyn Laang

The History of Internet Marketing – Learn More About It

The early existence of internet marking started in the early 1990’s when text-based and simple websites were predominantly used in offering product or service information around the world. The Bristol-Myers Squibb was the first company that officially launched an online marketing campaign. A US-based drug company, the Bristol-Myers Squibb launched the use of online marketing to basically develop the public awareness in using a certain drug called “Excedrin”. During the tax season in 1997, law and marketing firms declared the Excedrin as a “Tax Headache” supplement from online advertising websites. Bristol-Myers provided an online free sample of the drug to American internet users.

According to Linda Himelstein of Business Week, the use of the World Wide Web in promoting Excedrin resulted to series of good responses coming from Bristol-Myers. Himelstein also wrote in her article that in just one or two days, the Brtistol-Myers already estimated 30,000 added names in their online customer list. Standardized technology industries such as Microsoft and IBM began to incorporate their internet providers and several software programs in the Bristol-Myer’s existing marketing campaigns. Both industries also began throwing away millions of dollars from online marketing efforts to give way for the Bristol-Myer’s campaign. Several websites such as Yahoo is said to be one of the online-based firms that was able to quickly acquire high amount of profit from marketing. Yahoo successfully targeted the “never before seen” type of messages from the online marketing industry. The highly trafficked website generated the monitoring of hits every online advertisement acquires per day. In 2000, many online marketing firms were forced by Yahoo to tighten their online advertising revenue. During the same year, Yahoo reported that the firms’ customer bases dwindled during the “Cooling Stage” of the US economy.

The expenses used for internet marketing in the US, Canada and other neighboring countries totaled to 300 Billion Dollars in 1996. In 1994, the average online marketing figure totaled to 175 Billion Dollars which were all spent for traditional advertising campaigns in one year. The industry began to rise when the number of internet users and home based businessmen or entrepreneurs continued to increase in America during the mid-1990’s. In the year 1997, the online advertising industry’s budget increased to $1 billion. Online marketing expertise and advertisement writer Bill McRea wrote in his article that one of the most popular online marketing firms in America and some European countries today is the “Houston Online Marketing”. According to McRea, the Houston online marketing has several advantages that comprises well with affiliated online marketing firms in the US including several western and European countries as well. The benefits provided by McRea include the following:

• Online consumers can easily log onto the website and get to know the overall features of the product or service any time of the day.

• These companies could save more money due to the website’s necessity in reducing sales force rates and online advertising expenses.

Source by Robert Hathhorn

Becoming a Successful Internet Marketing Company Affiliate

Participating in affiliate programs as an internet marketing

company affiliate is a viable way to make money on the internet

without having your own products and services for sale. In

essence, as an internet marketing company affiliate, you market

other companies’ products and services for a fee.

Generally affiliate programs are either one-tier or two-tier

programs which means if you participate in a one-tier program,

you get paid for referrals that you send to the company for which

you are an internet marketing company affiliate. If you

participate in a two-tier program, you also get paid for

referring other affiliates to the program.

In most affiliate programs, an internet marketing company

affiliate gets paid either a percentage of sales that result from

their referrals, or a flat fee per lead or click-through that

result from their internet marketing efforts.

The defective line of thinking that leads an internet marketing

company affiliate to failure and disappointment is the thought

that being an internet marketing company affiliate is an easy,

get-rich-quick business opportunity. Unsuccessful internet

marketing company affiliates are those who don’t realize that in

order to make money with affiliate programs you have to actively

market them.

The error that is common to a new internet marketing company

affiliate is that they launch a website to display links, or even

pages, for the purpose of promoting various affiliate programs

for which they are an internet marketing company affiliate for,

but they don’t actively market their website or their affiliate

products. As a result, their website doesn’t generate any revenue

or generates very little revenue.

To be a successful internet marketing company affiliate you

absolutely have to market your affiliate products and services.

You can actually make loads of money as an internet marketing

company affiliate, but affiliate marketing is not a get-rich-

quick scheme. It is a business opportunity that must be taken

seriously and it does require work, some internet marketing

knowledge, and some funding for launching an aggressive internet

marketing campaign.

Because you don’t have to put out money for product development

or inventory, starting an internet business as an internet

marketing company affiliate may not require as much of an

investment as other types of internet businesses, but assuming

that it is a zero-investment venture is flawed thinking.

For most programs, as an internet marketing company affiliate you

have to have a website through which you market your affiliate

programs because some affiliate programs view your website as

part of their approval process and some only allow you to use

affiliate links to them on a website. In addition to the

investment involved with website development an internet

marketing company affiliate also needs funding for internet

marketing of the affiliate programs.

Common internet marketing methods used by an internet marketing

company affiliate to promote affiliate programs include search

engine marketing, email marketing, linking campaigns,

distribution of expert articles, viral marketing, and

participation in online newsgroups and forums.

Purchasing advertising through pay-per-click search engines,

ezines, directories and so forth is also a method of internet

marketing that is conducive to promoting affiliate products and

services as an internet marketing company affiliate.

One thing is for certain. In order to make serious money as an

internet marketing company affiliate, you simply have to market

the products and services of your affiliate programs.

Some website operators join affiliate programs and become an

internet marketing company affiliates for the purpose of

supplementing their income a little while providing their website

visitors with easy access to products and services that may be

beneficial to them. For them, actively marketing affiliate

programs may not be a necessity because the affiliate programs

are not their primary source of income.

However, if you desire to be an internet marketing company

affiliate who generates revenue solely from affiliate programs,

you must be an active internet marketer.

Source by Christopher J Enders